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New logo, updated packaging and more.
May 15, 2013
By: TOM BRANNA
Editor
This season, Orly International is introducing a new sophisticated look in all company facets. Brand changes include updated logo, packaging and in-store displays, a newly designed website, an integrated consumer and trade advertising campaign and a mobile app. “The rebranding of Orly is an ongoing process, stemming from a year of in-depth market research, said Jeff Pink, President and CEO of Orly International. “We are always looking to improve the brand experience and have made changes...
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